The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client: Spark Category: Utility
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Utility
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Utility
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Utility
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Utility
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's Category: Digital & Online / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo Category: Digital & Online / Gaming
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Digital & Online / Gaming
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Channel / Single Platform
Shoppable Armpits
Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client: Unilever Category: Social Channel / Single Platform
Uninterrupted Stories
Agency: Neon, an IPG Health Company / New York
Client: Safe in Harm’s Way Category: Social Channel / Single Platform
Nike 50th Anniversary
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Channel / Single Platform
#MissionToUranus
Agency: BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client: Colon Cancer Coalition Category: Social Channel / Single Platform
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Brand Integration
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Games / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Games / Gaming
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Traditional Media Relations
Have a Word
Agency: Ogilvy UK / London
Client: Mayor of London Category: Traditional Media Relations
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Traditional Media Relations
Schoolgirl Newscasters
Agency: Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client: EBM Category: Traditional Media Relations
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Creative Effectiveness / Non-Profit / Charity
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Creative Effectiveness / Non-Profit / Charity
The Proud Maroons
Agency: the community / Miami + The Alwan Foundation / San Francisco
Client: The Alwan Foundation Category: Creative Effectiveness / Non-Profit / Charity
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Media Post / Single
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Gaming / Online
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Gaming / Online
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Visual Craft / Visual Effects
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online & Mobile Video / Interactive Video
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
The Cathedral of Diablo
Agency: 72andSunny / Los Angeles
Client: Blizzard Category: Craft / Art Direction
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Annual ID:
OS23_IN041M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Annual ID:
OS23_IN042M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Annual ID:
OS23_IN043M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Utility
Annual ID:
OS23_IN044M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Utility
Annual ID:
OS23_IN045M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Utility
Annual ID:
OS23_IN046M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM082M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM083M
Award:
2023 Direct Marketing Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM084M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM085M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM044M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client:
Unilever
Title:
Shoppable Armpits
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM045M
Award:
2023 Social Media Merit Award
Agency:
Neon, an IPG Health Company / New York
Client:
Safe in Harm’s Way
Title:
Uninterrupted Stories
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM046M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike 50th Anniversary
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM047M
Award:
2023 Social Media Merit Award
Agency:
BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Client:
Colon Cancer Coalition
Title:
#MissionToUranus
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM048M
Award:
2023 Gaming Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Brand Integration
Annual ID:
OS23_GA017M
Award:
2023 Branded Entertainment Merit Award
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Annual ID:
OS23_BE068M
Award:
2023 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Games / Gaming
Annual ID:
OS23_BE069M
Award:
2023 Branded Entertainment Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Annual ID:
OS23_BE070M
Award:
2023 Branded Entertainment Merit Award
Agency:
We Are Social / Milano + Dubit / Leeds
Client:
Lavazza Foundation
Title:
Deforestation Field
Category:
Games / Gaming
Annual ID:
OS23_BE071M
Award:
2023 Public Relations Merit Award
Agency:
CHEP Network / Sydney + Blonde Co + Karicare
Client:
Karicare
Title:
(Un)Geddes
Category:
Traditional Media Relations
Annual ID:
OS23_PR031M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Traditional Media Relations
Annual ID:
OS23_PR032M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Traditional Media Relations
Annual ID:
OS23_PR033M
Award:
2023 Public Relations Merit Award
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Traditional Media Relations
Annual ID:
OS23_PR034M
Award:
2023 Public Relations Merit Award
Agency:
Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client:
EBM
Title:
Schoolgirl Newscasters
Category:
Traditional Media Relations
Annual ID:
OS23_PR035M
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE020M
Award:
2023 Creative Effectiveness Merit Award
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE021M
Award:
2023 Creative Effectiveness Merit Award
Agency:
the community / Miami + The Alwan Foundation / San Francisco
Client:
The Alwan Foundation
Title:
The Proud Maroons
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE022M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Media Post / Single
Annual ID:
OS23_DM086M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Gaming / Online
Annual ID:
OS23_IN060M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Gaming / Online
Annual ID:
OS23_IN061M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_DE138M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Singapore
Client:
Pond's Men
Title:
The Oily Warrior
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI081M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI082M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client:
Ladder Life Insurance
Title:
Crocodile
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI083M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Utility / Ecommerce
Annual ID:
OS23_IN047M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Annual ID:
OS23_IN048M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Visual Craft / Visual Effects
Annual ID:
OS23_IC033M
Award:
2023 Creative Effectiveness Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_CE037M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Dentsu Creative / New York
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS23_CE038M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_CE039M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Annual ID:
OS23_OH095M
Award:
2023 Gaming Merit Award
Agency:
NORD DDB / Stockholm
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Annual ID:
OS23_GA031M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS23_IN056M
Award:
2023 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Annual ID:
OS23_BE097M
Award:
2023 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Blizzard
Title:
The Cathedral of Diablo
Category:
Craft / Art Direction
Annual ID:
OS23_BE098M
Award:
2023 Branded Entertainment Merit Award
Agency:
MullenLowe U.S.
Client:
Acura
Title:
Chiaki's Journey
Category:
Craft / Art Direction
Annual ID:
OS23_BE099M
